Creatd Announces Record Q2 2022 Revenue and Expected 15% QoQ Increase to $1.6M While Maintaining Stable Operating Expenses and Reduced Marketing Costs; Company on track for $7 million in FY22 revenue

NEW YORK, July 14, 2022 /PRNewswire/ — Creatd, Inc. (Nasdaq CM: CRTD) (“Creatd” or the “Company”), a creator-focused holding company and parent company of vocaltoday confirmed its revenue forecast.

Comments the CEO of Creatd Laurie Weisberg“Our second quarter results demonstrate 15% quarter-over-quarter revenue growth, including a 134% revenue increase in Creatd Ventures, our consumer products segment, despite continued disruptions in supply chain. We have maintained relatively consistent revenue across our other lines of business, despite facing headwinds caused by market conditions. We can confidently confirm our revenue guidance of $7 million this year, before taking into account the additional opportunities that we expect from us. expansion plan will unlock.”

Second Quarter 2022 Business Highlights

  • Creatd Ventures experienced its second consecutive quarter of revenue growth, achieving several sales milestones across its portfolio of health, wellness and lifestyle brands, including:
    • Basis, the wellness brand that makes hydration blends, is expected to bring in nearly $400,000 of revenue in its first full quarter under Creatd Ventures. After launching on Amazon’s Prime Day program, Basis generated record sales with 0 marketing spend.
    • Dune Glow Remedy, the company’s healthy drink brand, recently surpassed 100,000 bottles sold through wholesale and online distribution channels in physical markets.
    • Camp, the healthy food brand owned and operated by Creatd, expanded its online distribution channels, launching on Amazon and passing the milestone of 60,000 boxes sold.
    • Creatd Ventures is currently in active discussions with DTC brands for potential future acquisitions, with target profiles aligned with Creatd Ventures’ existing portfolio.
  • Creatd Labs continues to build Vocal’s traction on many key performance metrics. Ongoing product enhancements continue to strengthen Vocal’s position as a home base for creators looking to share their content and be rewarded.
    • Since the focus on marketing shifted from monthly subscriptions to annual subscriptions, Vocal plus membership has grown rapidly, demonstrating higher lifetime value for creators.
    • Since the introduction of the Comments feature in May 2022, over 25,000 comments have been exchanged between creators and their audience on the platform. These interactions help deepen the engagement between creators and their audiences and improve the overall social connectedness of the platform.
    • The company continues to advance its moderation practices and integrate new technology partners, including Microsoft-owned Two Hat, in its ongoing efforts to protect platform security and ensure that all content generated by users on Vocal adheres to community guidelines.
  • Since Creatd’s acquisition of the WHE agency in the second quarter of 2021, the company has continued to consolidate Creatd Partners’ product offerings and customers, enabling it to focus on maximizing its sales efforts and service agreements. higher value brand. Creatd Partners has expanded relationships with key clients to include brands like Universal Pictures, Nike, Five CBD, Target, Alfa Romeo
  • As previously announced, Creatd Studios is currently developing a slate of productions planned for 2022 and continues to explore potential new production partners as well as identify future transmedia production opportunities for Vocal creators. Creatd Studios’ 2022 production slate includes the release of Vocal’s first-ever podcast, hosted by Erica Wagnera print publication featuring a selection of voice stories, the development and production of graphic novels, the film adaptation of No one is the pet, and more.
  • The Company continued its efforts to maximize the expected value created by the proposed spin-off of the OG Collection, Creatd’s 100% owned library of legacy media assets from Bob Guccione domain.
    • The company has assembled an advisory board to lead the evaluation of the collection and uncover the creative opportunities embedded within it. The council includes a number of highly qualified archivists, curators and researchers who will lead the curation, cataloguing, documentation and research of media assets.
    • The OG Collection is not currently valued on the company’s balance sheet based on purchase price accounting guidelines, although its physical assets have been independently valued at up to $10 million. Upon completion, the demerger should immediately strengthen the Company’s overall balance sheet.
  • The OG Collection maintains a diverse web 3.0 portfolio including cryptocurrencies, NFTs, and Decentraland plots, the majority of which have been purchased within the past 30 days.
  • The Company announced its first ever Investor Day taking place on July 21, 2022. The presentation will feature the first look at the Vocal mobile app for iOS, as well as updates on the company’s strategic initiatives across the four business pillars.
  • Operating expenses are expected to remain relatively stable year over year, before taking stock-based payments into account. Additionally, marketing spend across all lines of business continues to decline.

About creation

Creatd, Inc. (Nasdaq CM: CRTD) is a company whose mission is to provide economic opportunity for creators and brands by multiplying the impact of platforms, people and technology. The Company has four main business segments, or “pillars”: Creatd Labs, Creatd Partners, Creatd Ventures and Creatd Studios. Each pillar is characterized by a distinct revenue model, while operating on a shared services structure and audience insights collected through our technology platforms. The pillars of Creatd work together to create a flying effect, supporting our core vision of creating a viable and secure ecosystem for all stakeholders in the creator economy.

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Contact with Investor Relations: [email protected]

Forward-looking statements

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